9T317G: Introduction to IBM Unica Campaign 8.5

This course explores the basics of designing, building, and executing a marketing campaign using Unica Campaign. This course prepares you to configure Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, the Unica Campaign 8 Reports Installation and Administration, and the Campaign Advanced Techniques classes.)

What You Will Learn

• Navigate the Unica Campaign user interface
• Apply Unica Campaign features and functions to your marketing tasks
• Design a campaign, execute it, and access its analytical tools
• Configure and use several Unica Campaign processes to build a flowchart
• Use data structures in campaigns
• Create offers and apply them to campaigns

Audience

This basic course is for new users of Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

Prerequistes

General knowledge of database marketing

Course Outline

Unica Campaign Basics

• The Unica 8 Suite
• Campaign Concepts and Terminology
• Navigating Around the Unica Campaign Interface
• Creating a Campaign

Building a Campaign, Part 1 - Data Selection and Manipulation

• Creating a Flowchart
• The Select Process
• Strategic Segments
• Definition and Use
• Associating Segments With Campaigns
• The Merge Process
• Building Queries With Unica Macros
• Building Queries With User Variables
• The Segment Process
• The Sample Process
• Running Flowcharts
• Using Flowcharts Templates

Building a Campaign, Part 2 - Data Refinement and Output

• Configuring Queries Based on Derived Fields
• The Snapshot Process
• Table Mapping
• The Audience Process
• The Extract Process
• Scheduling Flowcharts

Course Labs