Duration: 2 Days
This course presents a comprehensive view of IBM Unica Campaign's
administrative and management tasks, including topics on IBM Unica Campaign
architecture, security, configuration, performance, and reports.
What You Will Learn
- Configure components of the IBM Unica Marketing Platform, including
dashboards, the Scheduler, and Target Cell Spreadsheets
- Manage security for users and objects
- Use a variety of techniques to monitor and improve the performance of an
IBM Unica Campaign installation
- Configure IBM Unica Campaign for data source access, set up audience
levels, and create custom attributes
- Define and describe the reporting architecture and supporting data
structures, and be able to identify points of customization
Audience
This basic course is for marketing administrators who are responsible for
management and administration of marketing campaigns.
Prerequistes
Introduction to Unica Campaign 8 or equivalent
Course Outline
IBM Unica Marketing Platform Configuration
- Centralized Configuration
- IBM Unica Scheduler
- Dashboard Administration
- Target Cell Spreadsheets
- Rebranding and User Interface Customization
IBM Unica Campaign Security
- Security Overview
- Security Examples
- Creating Users and Groups
- Assigning Users to Groups
- Security Policies
- Creating Roles within Security Policies
- Setting Permissions within Roles
- Assigning Users and Groups to Security Roles
- Assigning Security to Folders and Objects
- Resolving Security Permissions
- Operating System Security
- Database Security
IBM Unica Campaign - Specific Configuration
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Custom Campaign Attributes
- Custom Offer Attributes
- Offer Templates
- Channels, Initiatives, and Response Types
- Logs
- Server Configuration Settings
Performance
- How IBM Unica Campaign Works - A Closer Look
- Temp Tables
- Flowchart Design for Performance
- Table Mapping for Performance
- Additional Performance Configuration Parameters
- Using a Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
- Troubleshooting Performance
IBM Unica Reports
- The Reporting Environment
- Reporting Model and Package
- IBM Unica Reports Documentation
- Customizing Reports
Course Labs
